Jay Z Files To Trademark The Animated Character “Jaybo” From “The Story Of O.J” Music Video

Jayz has filed to trademark the animated character “Jaybo” from his Music video, The Story Of O.J.

Via TMZ.com —-Hova’s company, S. Carter Enterprises, just filed docs to trademark the animated character, “Jaybo.” The plan is to plaster the little guy on T-shirts, sweaters, hats, blankets, shams, dinnerware, mugs, cocktail shakers and thermal containers.

Interesting move to commercialize Jaybo, since it’s a playoff of Sambo — the main character from an 1899 children’s book that’s widely held to be racist due to the illustrations.

Guess you could say Jay-Z’s reclaiming the character … sans Klan outfit.

So JayZ has trademarked #Jaybo Eh, looks like he’s sticking around… @emmaconybeare x

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